Paris, the Global
Capital of Luxury
You have the opportunity to get exceptional knowledge
from professionals and professors with outstanding
expertise on the luxury field.
A Unique Experience
Expertise from the best!
The seminars are taught by a team of internationally-experienced professors and professionals with exceptional know-how.
Major luxury fields
The program covers topics from retailing to manufacturing and all major luxury fields.
1 week format in France
The program follows a "Fast-Track" week format in France.
All seminars, workshops and activities are conducted in English
What is the program about?
You have the opportunity to get exceptional knowledge from professionals and professors with outstanding expertise on the luxury field. As the World is changing, so is the luxury field. This program aims to bring in-depth knowledge and insisgths on innovative practices and business models for students and professionals involved in the luxury world. From the business model and strategies, product conceptualisation, international branding, cultural adaptation, the emerging era of customers with new values, advanced retail implementation, and much more...
The program is for those who would like to learn from professionals who lead companies to successful global ventures at the luxury sector and are known for having outstanding ability to share their knowledge, and help other people to grow professionally. It is also for those who want to be "turned" with the current changes that are occurring at the luxury sectors, and to learn from professors how to speak to the new customers who will be demanding new levels of social-responsible practices, to understand how the luxury field varies so deeply and how, due to cultural differences, this all comes together in real life so successful decisions can be made.
Innovative Luxury Strategies
& Business Models
Understanding that all comes from a real good concept that can be transformed into an exceptional product and service at all levels. From that you will have unique insights and understanding of how choosing the right or innovative business model can greatly determine a company's success, even in a very traditional field, such as the luxury sector.
You will see how the sustainable lifecycle of the luxury product or service is an intrinsic part of the business models is the driving part of the sector, creating new opportunities for traditional and new luxury businesses to grow. You will also understand the role of technology in the luxury field, when best to use it and when never to use it.
Luxury Brand Creation
Having a state-of-the-art product or service and a sound business model and strategy is still only the "basics". Indeed, the Luxury World is not made of companies who provide something outstanding, but of those who also have acquired the advanced knowledge on how to position themselves strongly in the market. For this, a deep knowledge of branding, design, communication and marketing are needed.
This segment brings a concrete hands-on workshop/seminar-based format where you create a brand strategy and move to real design of collections, retail, websites, advertising and communication.
Cultures & the Unconscious Drives of the Luxury World
Have you have ever wondered why more than 70% of all luxury business is from France or Italy? Even if customers are buying the same luxury products and services across the globe they differ greatly on WHY they are buying, HOW they buy and WHAT THEY EXPECT. Even though everyone assumes that it's for the same reason, you will understand how the subconscious of cultures and the neuropsychology of the human being play an incredible role in determining the success or failures of companies.
This unique understanding will help you to better position yourself and your product/services, saving a huge amount of resources and time – and you reach customers with much more ease.
*Always subject to companies' confirmation
A state-of-the-art program with practical workshop advanced knowledge exclusive insights real experiences at the heart of the Luxury World.
From whom am I going to learn?
Team of IIE and the +Business Chair from the University of Paris
History of the University of Paris
The University of Paris, also known as the Sorbonne, was
created in 1257. It is one of the oldest Universities in the
World and also one of the most famous.
During the 1960s, with the student revolution of May '68,
the University of Paris was divided into 13 Units:
Sorbonne Nouvelle, Sorbonne, Descartes, Marie Curie,
Diderot, Vincennes Saint-Denis, Dauphine, Nanterre,
Paris Sud, Paris Est and Paris Nord.
The University of Paris has been at the center of some of the most important transformations on this planet. Today it continues along with the CNRS ("Commu"), to be the biggest scientific research institution in the world.
IIE & the +Business Chair of the University of Paris Nanterre
The +Business Chair
The Positive Business Chair shares up-to-date knowledge promoting interdisciplinary events, seminars and research focused on sustainable business models and practices around the World.
When are the next seminars?
Paris, Champagne &
São Paulo (Casa Semio & USP).
Your CV (in English).
Copy of valid passport.
You may be required throughout the program to fill out enrolment forms (online and print).
Fluency in English is necessary, and a proficiency test may be requested.
Special international seminars abroad
In Paris and around the World
Each year, there are special short sessions organized at different locations in partnership with the French Chamber of Commerce.
- Where should I stay in Paris
- There are plenty of Hotels and AirBnB apartments available in Paris. Seminars are conducted usually at "Nanterre" and "La Défense".
- What time does it begin and end each day?
- Usually it is from 9am to 5pm.
- Can I get a refund?
- Yes, until 1 month prior from the beginning. Once you have paid, you can get 95% of your refund if you cancel during the first 7 days. After that you will receive 50% back. Since group size is limited, there can be no full refund.
- What is included in the cost?
- The program itself, the Certificate of participation and lunch meals at University of Paris Nanterre VIP restaurant (subject to restaurant confirmation) when seminars are at Nanterre's site. All other costs are not included.
- Do I need to speak English fluently?
- Yes, since all seminars and activities are in English.
- Do I need a student type visa?
- No. If your citizenship requires a visa or special form entry type of validation, since this is a one-week seminar type event, you are not required to own a French visa.